How to choosing affiliate Programs. Ask questions first before you join an affiliate program. Do some research about the choices of programs that you intend to join. Get some answers because they will be the deciding point of what you will be achieving later on.
Will it cost you anything to join? Most affiliate programs today are free of charge. So why settle for those that charge you some dollars before joining?
When do they issue the commission checks? Every program is different. Some give their cheques once a month, every quarter, and the like. Select the one that is suited to your payment time choice. Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed for their checks to be issued.
What is the hit-per-sale ratio? It is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics. This factor is critical because it will tell you how much traffic you must generate before earning a commission from the sale.
How are referrals from an affiliate’s site tracked, and for how long do they remain in the system? You have to be confident about the program enough to track those people you refer from your site. It is the only way that credits you for sales made. The period that those people stay in the system is also essential. Some visitors do not buy initially but may want to return later to make the purchase. Know if you will still get credit for the sale if it is done some months from a particular day.
What are the kinds of affiliate stats available? Your choice of affiliate program should be capable of offering detailed stats. They should be available online anytime you decide to check them out. Constantly checking your stats is vital to know how many impressions, hits, and sales your site generates. Impressions are the number of times a visitor of your site viewed the banner or text link. A hit is the one clicking on the banner or text links.
Does the affiliate program also compensate for the hits and impressions besides the commissions on sales? Earnings are added to your commission if it pays the impressions and hits. It is crucial that the program you are in offers low sales to hit a ratio.
Who is the online retailer? Find out whom you are doing business with to know if it is a trustworthy company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program, the easier it will be to know if that program is really for you and your site.
Is the affiliate one tier or two-tier program? A single-tier program pays you only for the transaction you have generated. A two-tier program pays you for the business, plus it also pays you a commission on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees for each new affiliate you sponsor, more like a recruitment fee.
Lastly, what is the amount of commission paid? 20% – 80% (and in some cases, 100%!) is the commission paid by most programs. .01% – .05% is the amount paid for each hit. If you find a program that also pays for impressions, the amount paid is not much at all. As you can see from the figures, you will now understand why the average sales amount and hit-to sale ratio are important.
These are just some of the questions that needed answering first before you enter into an affiliate program. You should be familiar with the many important aspects that your chosen program should have before incorporating them into your website. Try to ask your affiliate program choices these questions. These can help you select the right program for your site from among the many available.